SCOPE
Art Direction / Design
Web/UI Design
Motion Graphics and Video Direction
Photo Art Direction
Collaborators
Agency: Designory
Client: Audi of America
Creative Director: Kathy Cherico
Editorial Director: Jay Brida
Copywriters: Darian Momanaee, Kelsey Farman, Jonathan Wong, Peter Wu
Motion Designers: Ryan Ashford, Nick Nikolov
Project Manager: Agatha Im
Recognition
2019 Webby Award
Audi Library Microsite
I worked with the Audi Experiential team to photograph Olympic gold medalist Jamie Anderson on the slopes of Lake Tahoe during a video shoot for the Audi #DriveProgress campaign. I created a series of image sequences that were converted to animated videos. All of my original photography was featured in both the print edition and digital versions.
I worked with photographer Julian Martin on this project as his experience in California surf & skate culture, lifestyle, and fashion was the perfect fit. We drove the young surf legend Coco Ho in an Audi Q7 around Encinitas (Just north of San Diego) to some of her favorite spots to hang out and surf. The title typography and patterns were hand drawn.
I pitched the content, produced and photographed all of the images for this travel story about futuristic thinking and sustainability in Singapore and Malaysia. All of my original photography was featured in both the print edition and digital versions.
We were a little bit star struck when we first met the influential producers/twin brothers Christian Rich. They’ve worked with some of the biggest names in hip hop including Pharrell, Wale, Lil Kim, J Cole et all. I captured all of the photos of the duo as we drove around Santa Monica in their Audi A5. All of my original photography was featured in both the print edition and digital versions.
I partnered with copywriter Darian Momanaee to produce a city profile of Seattle through lens of its icon stature as a city. We met with leading architects Gustafson, Guthrie, Nichol to talk about the future of mobility. We also met one of the Pacific Northwest’s pioneering chefs Rachel Yang in her Korean fusion restaurant Joule.